Much like Band-Aids or Kleenex, GoPro makes products so good that their brand name is synonymous with the product itself. GoPro’s portable video cameras set the standard for action cameras: they’re durable enough to withstand just about any outdoor activity, they’re easy enough for anyone to use, and they include features typically reserved for far pricier cameras.
GoPro is leading the charge toward consumer-created virtual reality (VR) environments, and their first VR-ready cameras make it happen with what they’ve dubbed “spherical capture,” which is pretty accurate, given the 360° field of view they record. VR is still a nascent technology, but it’s definitely the future. If you’re an early adopter, you’ll want to pick up a GoPro with spherical capture.